Where to Set Up an iPad Kiosk in Your Retail Store

put ipad in storeOne of the biggest questions that we get from people who buy iPad Kiosks from us is, “where should I set up the iPad Kiosk in my store?” It’s a very legitimate question. Business owners want to be able to visualize where they are going to put their iPad in their store. It’s important to think about these sorts of things before jumping into In-Store iPad Marketing for your business. Our answer to this question? Well it depends on what your goals are for your In-Store iPad Marketing initiative. It also depends on how you plan to use the iPad in-store for marketing purposes. Are you using it to give discounts to customers? Then you might want to set up your iPad Kiosk near your register. These are some of the things that you should think about when planning for your In-Store iPad Marketing initiative. In this article we will review how we go about making a recommendation to our clients. This way you can use this advice to make a decision about where to set up an iPad Kiosk in your retail store.

Considerations for Setting Up iPad Kiosks In Your Store

As I was alluding to above, when it comes to finding a good place in your business to put an iPad Kiosk it really depends on how you plan to use the iPad for engaging your shoppers. Are you planning to show product videos on the iPad in your store? If so, you want the iPads next to the products. Below are a few questions that I like to ask our customers when they inquire about where they should set up an iPad Kiosk in their store. If you can answer the questions below then you will be able to decide where to set up your iPad Kiosks in your store.

  1. What are your goals for your In-Store iPad Marketing initiative? Always start a new marketing initiative by establishing your goals.
  2. What action do you want your shoppers to take when interacting with the iPad in your store? Do you want them to watch a product video? Are you asking them to Like your business on Facebook through the iPad in exchange for a discount? By figuring out what you want your customers to do with the iPad you will start to visualize where the iPad Kiosk needs to go in your store.
  3. Does an employee need to see the iPad once the consumer has finished engaging with it? For example, if you’re using the iPad to offer discounts to customers once they’ve completed your call-to-action then the iPad needs to be close enough to the checkout counter so your sales staff can confirm a discount is warranted.

Be answering the questions above your vision will start to solidify for using an iPad in your store for marketing to customers.

Tips for Setting Up iPad Kiosk In Your Retail Store

buy ipad kioskOnce you’re ready to set up the iPad Kiosk in your store, here are a few tips to get you started down the right track:

  • Research iPad Kiosks — Do your research and purchase the right iPad Kiosk for your business. Depending on your needs perhaps you need a few tabletop kiosks and a floor stand or two. Don’t be afraid to mix and match iPad Kiosks depending on where they are located within your store.
  • Spot Check Daily — Once your iPad Kiosk is up and running be sure to have one of your employees walk over to it and make sure everything is functioning properly throughout the day.
  • Consider Lighting — Make sure you find a place in your store where the lighting is going to work well with the iPad.
  • Wireless Signal — If you’re running an iPad application that requires WiFi be sure to find a spot in your store that gets a strong signal. You don’t want to have a slow connection if you can help it.
  • Test. Test. Test. — Make sure you have multiple people test out using the iPad in your store so that you can make any tweaks prior to officially rolling it out. Things like positioning for typing on the iPad keyboard come to mind. Is it easy to type or do you need a wireless keyboard? Is there any glare which might distract shoppers? You get the point. Make sure it’s working before you go prime time.

Buying the Right iPad Kiosk for Your Retail Store

Depending on where you plan to put your iPad Kiosk, and what your goals for your In-Store iPad Marketing initiative are, you will want to buy an iPad Kiosk that meets those needs. As mentioned above, do your research before buying an iPad Kiosk. Talk to other people who you’ve seen using iPads in-store. See if they have any recommendations. Email the company you plan to buy from and ask them questions (feel free to contact us if you plan to buy an iPad Kiosk from us — we are always available to talk). Compared to some of the hardware that you purchase for your retail store on a regular basis an iPad Kiosk is relatively inexpensive. That said, in this economy there’s no reason to jump in without doing a little research. The last thing you want is to have everything ready to go and you have to take down your set up for a day or two because you bought the wrong iPad Kiosk. Contact us if you have any questions about buying an iPad Kiosk. We are here to help. We want your In-Store iPad Marketing imitative to be a huge success.

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Discuss: “Where to Set Up an iPad Kiosk in Your Retail Store”

  1. November 5, 2012 at 4:48 am #

    These are great tips, just to add, secure your ipad kiosk so that it can’t be knocked over easily.

    Posted by Farith Bell

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