Does your company use trade shows to show off your products & services and generate sales leads for your organization? Buying a booth at the top trade shows within any industry can be extremely expensive. Renting booth space at even some of the mid-tier trade shows can be pricey. That said, it’s imperative that you realize a return on that investment. Many organizations spend thousands of dollars getting their booths ready for trade show attendees. What’s missing is the organic engagement factor. Setting up an iPad at your trade show booth allows passerbys the opportunity to interact and learn more about your brand before interacting with one of your marketing associates manning the booth.
Setup an iPad at a Trade Show Booth
The trade show experience is one that’s always evolving. That said, the goal is usually the same, educate prospective customers on products and services and generate leads. As an attendee, I can usually expect to walk around some gigantic convention hall with booths setup and sales people ready to talk my ear off about products and services that I may or may not be interested in. Wouldn’t it be nice if I could learn a little about the company, and it’s products and services before receiving the pitch? Knowing that this is how many trade show attendees feel, companies who rent booths at trade shows should consider setting up an iPad Kiosk at their booth.
What iPad Apps Should I Run at My Trade Show Booth?
Knowing that you want to use an iPad at your trade show booth to capture the attention of trade show attendees is step 1. Step 2 is figuring out what content you want to run on the iPad at your booth. To figure this out you must get back to your original goals, which for sake of argument are to educate trade show attendees on your company, products, and services and to generate leads. Here are some ideas on what content to use at your trade show booth:
- Use the YouTube App to show your product videos
- Run a QR Code contest on the iPad at your trade show booth
- Does your company have an iPad app? Run your company app at the trade show
- Collect Email Addresses from trade show Attendees
- Display your website – Let booth attendees navigate
There are so many ways to use an iPad at a trade show to educate attendees about your company and generate leads. The ideas are only limited to your creativity.
Buy an iPad Kiosk for Your Trade Show
As you can see, there are many different ways that you can use an iPad at your booth to accomplish your goals for the next trade show you attend. The only thing left to do is make a purchase. Both the Full Metal Jacket iPad Enclosure with Kickstand or the Evolve iPad Enclosure with Kickstand would work very well for most trade show booths as they are both portable and secure. We make buying iPad Kiosks easy. Let us know if you have any questions.