How to Make Your Business Stand Out From Your Competition

Out Smart CompetitionHow can you make your business stand out from the crowd? Easy. Get CREATIVE. Creativity in business is invaluable. A business owner who’s creative in any aspect of business will almost always beat out those who stand by, never iterate, and when they do, they simply do the same thing that they see others doing. If you do the same thing that everyone else is doing you will never stand out from the crowd. In order to capture consumers’ attention you must get creative. What’s the hottest product on the market today? The iPad. How can you use an iPad at your business to make you stand out from your competition?

We think that using an iPad IN YOUR STORE, or quite frankly, at ANY location whereby you interact with consumers is going to become a HUGE new trend. Think about it? We are already seeing iPads in schools, restaurants, health care facilities, etc. The trend is just starting and you have a chance to take advantage of this for your business. Why not figure out a creative way to use an iPad at your business? Consumers seem to gravitate towards iPads. They want to play with them. Take advantage of this meme by using an iPad to engage your customers.

Ways to Use iPad In Your Store

Really, there are an unlimited number of ways to use iPad at your business to engage customers. You’re truly only limited by your creativity. Get creative and figure out ways to use an iPad in your store. Here are a few things that you might consider OR you can use to spark other creative ideas:

  • Put an iPad in your store window displaying a digital sign or an image of something related to your business
  • Install an iPad Point-of-Sale system at your business
  • Use an iPad to play videos about your products, services, business, or industry
  • Create an iPad-friendly website and put iPads throughout your store displaying your website
  • Buy apps like OnSpot Social and collect social media connections and customer email addresses from people who visit your store
  • Purchase an iPad Gaming App and let customers play the game for prizes

The above list is comprised of a few ideas for using iPad at your business. By using an iPad in your store you will get customers engaged in your company. They will naturally talk about it with friends and family. This will evolve into more store traffic, who will then repeat the cycle. If you want to stand out from your competition you must first figure out what your customer wants and then find ways to provide that to them. We think that iPad provides you with an excellent tool for accomplishing those goals. Now it’s just about you coming up with creative ideas for using iPad in your store.

What do you think about using an iPad at your business? Would it work? What challenges do you foresee? Leave your comments below and we’ll respond. Let’s get this conversation started!

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